How to 10x your startup website traffic with AI-optimised content

"I asked ChatGPT to help with your feature, but the instructions did not work"

This is a message I received from our client the other day.

ChatGPT simply guessed based on what somewhat similar products usually do.

That's one of the reasons why I'm investing a lot of time in content creation.

If our website doesn't explain things clearly, AI fills the gap with the most likely answer.

And people trust AI enough to skip searching for the answer on our site.

In this blog post, I'll share how you can make sure AI answers are correct, where you can find content ideas, and a simple workflow for creating content optimised for SEO and AI search.

Simple answer: create accurate and helpful content for your website.

You don't need hundreds of pages at the start.

And no need to reinvent the wheel, either. The best B2B websites usually include:

• Clear product landing pages that answer what the product does, what problem it solves, and who it's built for

• Documentation and tutorials because AI tools love structured information

• Real use cases that show how customers use the product and real workflows

Tip: We list the most relevant ones in our footer for page visitors and AI bots to find.

Most founders don't realise they already have the best content.

I follow this simple three-step process to come up with content ideas:

1. 1.

   First, look at your sales calls, support chats, and emails.

2. 2.

   From there, find the questions that keep repeating.

3. 3.

   Finally, use AI to turn the chosen questions into product and service documentation, blog posts, and landing pages.

Common examples include "Does your tool work with X?" or "What's the difference between you and Y?"

These are exactly the questions people ask AI tools. Turn them into pages that answer those questions directly.

I'm biased, but creating a search engine and AI-optimised content could not be easier when you've got the insights and ideas.

With LandingRabbit, you can paste sales call transcripts, customer questions, or product notes into our chat box.

Based on your ideas and materials, LandingRabbit creates a plan for you to review. Once the plan is approved, the app turns your materials into product documentation, blog posts, and landing pages in a few minutes.

LandingRabbit knows what your organisation does and what your brand looks like. That's why your page is styled in your brand colours and fonts automatically.

Today, your website serves two audiences: potential customers and AI systems that explain your product.

If AI systems understand your product clearly, they recommend it, describe it correctly, and surface your real advantages.

Want to turn your sales calls, product notes, and customer insights into helpful content that AI services recommend? Sign up for LandingRabbit's 14-day free trial today.