Fathom Analytics: Hero
Sep 27, 2024
Toni Hopponen
Why we chose this SaaS landing page example
It’s not too often that you see a SaaS website mentioning a competitor in the title. However, in this particular product category and given the privacy-focused approach, it actually makes sense.
Typically, the SaaS hero section would explain what the product does, but because of Google Analytics and the page visitor likely being familiar with the tool, Fathom Analytics focuses on privacy.
The copywriting formula for the hero title is simple:
A [category leader] alternative with [benefits].
What’s Fathom Analytics?
Fathom is designed for website owners and businesses that currently use complex analytics tools like Google Analytics but face privacy concerns and data overload. Fathom offers simple, privacy-first web analytics, featuring real-time tracking, GDPR compliance, and lightweight scripts. This provides users with clear, accurate insights without the need for cookie banners or invasive tracking, leading to improved SEO performance and data-driven decisions while safeguarding user privacy.