Customer Story: Elm Financial
Katie from Elm Financial writes her own service and audience pages
Katie is the founder of Elm Financial, an accountancy in Matlock that helps growing UK businesses with bookkeeping, payroll, accounts and tax, and fractional finance director support.
Her website now describes each of those services on its own page, and her team can write new pages without waiting on anyone.
Before: Every change went through the agency
An agency built Katie's WordPress site, and she was very frustrated with it.
Every change needed the agency's help, and they were slow to reply. And every change cost money.
So after a while, the site went out of date.
After: Pages from interviews, voice notes and materials
Now Katie's team writes pages with LandingRabbit.
They can do an interview, record a voice note or upload materials they already have. LandingRabbit takes those and turns them into pages.
No waiting for a reply. No bill for every change.
A page for every service and audience
That's how Elm now has service-specific and audience-specific pages, for services such as accounts and tax, R&D tax relief, VAT and payroll, and for audiences such as founders.
When a prospect asks about a service, the team can point them to the right page. And when someone wants to know more, the answer is already on the website.
Be like Katie and write your own service pages
Stop waiting on an agency. Turn interviews, voice notes and the materials you already have into service and audience pages, and keep your website up to date.