Why you shouldn't fully automate blog post publishing with AI

It's a story I hear way too often.

Okay, maybe not 60 posts a month.

But quite a few coaches, consultants, and experts have either outsourced their writing or published a lot of blog posts with AI.

And they don't get the results they want.

The client publishing 60 posts a month has a simple system.

AI reviews Google search data, comes up with topics their ideal customer is likely to be interested in, and posts new posts every day.

The process runs end-to-end without any human input.

Some posts rank. They even get clicks and visits. But no leads.

The posts are factually correct but way too generic. They are not connected with what the company actually does and what their clients say.

Here's what I advised them:

1. 1.

   Stop the automated process

2. 2.

   Review the last 12 months of traffic. Delete all posts that got no traffic or only a handful of visits.

3. 3.

   Rewrite the posts that do get traffic, with real insights baked in.

4. 4.

   Start writing posts based on actual customer questions and discussions.

Deleting posts sounds harsh. But it's the best thing you can do for your SEO and AI visibility.

This is the process I use for every LandingRabbit blog post:

1. 1.

   You give LandingRabbit your blog post idea. A slide deck, sales call notes, or any other insight from real customer discussions. You can type or speak to LandingRabbit.

2. 2.

   LandingRabbit looks at what your company does. It has that stored in the app. It also checks your previous content and pulls facts from there, so nothing it writes is based on guesswork.

3. 3.

   It optimises the content for conversion and the keyword, and gives you a text editor where you can make changes before the page goes live.

The result is content that actually reflects what you know and what your customers care about.

The client is right. The website should generate leads. It should work hard for you. Otherwise there's no point.

But generic articles only get visits. They don't get you leads.

Want to write blog posts from insights you already have? Sign up for LandingRabbit and see how you can turn what you already know into blog posts that bring leads.