You don't need a team to build a B2B website: three business owners show you how

Business owners are taking over the B2B website updates from marketing teams and agencies.

Creating landing pages.

Writing blog posts.

Publishing full websites.

A team with a marketer, designer, and developer, in-house or external, is no longer needed.

I'm witnessing this with my clients every day:

• Startup owners ship websites that update as their products and services evolve.

• One-person companies write all pages from the homepage to sales offers.

• Business owners create lead generation pages for events and sales outreach.

In this blog post, I'll share how AI is changing who owns the website updates and three examples from small B2B companies.

Business owners have always struggled with websites.

The complicated tools made the updates difficult.

So business owners would rather ask their team to do it or hire an agency.

AI landing page builders are changing that.

As long as you know what to say, AI can write the text for you.

Design and build the page, too.

Your job is to bring the customer knowledge, and AI handles the rest.

Let me be clear: this doesn't mean marketing is dead.

Strategy and brand awareness need skills and taste that AI services won't have.

Staying up to date on the latest tools and maintaining automated workflows in a larger business can get tricky as a side job.

If your business can afford a marketer, hire one.

But getting started with your first website full of constantly updating content and materials for prospects?

That's now the job for the business owner and sales teams without outside help.

elelem.ai is a platform helping brands to understand their AI search engine visibility and write content about things that people are asking in ChatGPT, Claude, Google AI mode, and more.

The owner, Tom, built the first site on Wix. A one-pager that was relatively easy to build at first, but updating and expanding the content was a nightmare.

In tools like Wix, every little change on an existing page risks breaking the tablet and mobile view.

Every new page follows the tedious process. Duplicate an existing page and try to fit in the new copy. You can easily waste hours doing that.

When elelem moved from Wix to LandingRabbit, they quickly went from a few pages to close to a hundred pages. ABM pages for prospects, lead generation pages with embedded product demos, blog posts, and more.

When Tom needs a new page, all he needs to do is to give LandingRabbit the page idea.

LandingRabbit knows what the business does, and helps startup founders like Tom turn ideas into pages.

At LandingRabbit, we love the modern look & feel Tom has created with AI.

Are you looking to create a new website for your business? Sign up for LandingRabbit's 14-day free trial to build a new site from ideas and materials you already have.

Austin is running SteadyRev, a LinkedIn growth agency. If you are looking to grow your founder-led LinkedIn, Austin is your guy 🙌

SteadyRev used to have a custom-built website built by an agency. Nothing wrong on the outside, but every little change required the agency‘s involvement.

Having your in-house or external team make changes is fine when you are looking to update a word or two here and there.

But when you then hope to create new pages, the cycle is painfully slow.

Create full specs ➡️ forward them to others ➡️ wait to hear back ➡️ give feedback and revise in a loop that feels like it‘s never-ending.

You might have experienced that pain, too.

With LandingRabbit, Austin can make changes whenever using a Google Docs-like text editor. Text edits and new sections appear on the page dynamically, and Austin can fully focus on the message.

Austin's new homepage is a great example for any B2B service provider looking to create a new website.

SandFlag is a company changing how mission-driven organisations attract and retain talent.

For the design, the solopreneur Juha worked with a brand agency that delivered the logo, fonts, colours, and key visual elements.

The rest of the beautifully designed and professional-looking website is delivered with AI.

In the AI styles chat, Juha is giving instructions to LandingRabbit to edit the website look & feel: change colours, font sizes, layouts, and more.

The end result is a truly astonishing-looking website built without any design or developer background.

You know your customers. You know what problems you solve and why people choose you over alternatives.

LandingRabbit isn't your typical B2B website builder. You can start with what you already have.

Customer pain points. Sales call notes. Product specs. Research docs. Slide decks from last week's pitch.

All of that is content waiting to become a page.

With LandingRabbit, you can turn those materials into landing pages and blog posts straight away.

Just paste your notes, and LandingRabbit generates a page in your brand colours and fonts.

Business owners and sales teams are building websites now because they can and don't need to wait. The tools finally make it accessible without design and development skills, and teams can reuse the materials and insights they already have.

Sign up for LandingRabbit's 14-day free trial and see how you can build your next marketing pages without waiting for anyone.