Quickbooks: Hero

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Why we chose this SaaS landing page example

You can tell from the hero section title on this Google Ads landing page that Quickbooks is targeting busy business owners who’d love to send invoices whenever they have a chance regardless of the device. And preferably receive money on time, too.

‘Do invoicing on the go and get paid fast’ is a perfect example of a hero section title that communicates action and is very easy to understand. They could have opted in for something like ‘Streamline Invoicing Anytime, Anywhere – Accelerate Payments with Ease’, but then the copy would lose some of the punchiness and personality.

The description text explains the solution in a bit more detail. We would have probably kept the same language until the end (instead of ‘our’), but the hero works just as well with the current version.

The copy texts with social proof just above the title and a simplified product image make this hero an excellent example to copy for your PPC campaigns.

What’s Quickbooks?

QuickBooks Invoicing Software is designed for small and medium-sized businesses that currently use manual invoicing methods or disconnected tools, making it difficult to get paid on time and manage invoicing efficiently. QuickBooks simplifies the invoicing process with features like customizable templates, automated payment reminders, and invoice tracking. This helps businesses get paid faster, improve financial management, and cut down on time spent on administrative tasks.