Michael from NextEdge Sports went from one page to a website that explains the whole suite
Michael Williams, founder and CEO of NextEdge Sports, and his team build Edge360°, a suite of four connected platforms for sport: League, Athlete Intelligence, Academy and Guardian. They also run a Sports Advisory practice.
With LandingRabbit, all services come together in one place. Every platform has its own page, and so does Advisory. A new Insights section brings in visitors from search and AI apps.
The design got an uplift too, so the site looks as serious as the technology and team behind it.
Homepage for a whole suite of products
Each platform gets its own page
Each page speaks to its own audience: leagues and federations, brands and agencies, academies and clubs, medical and safety teams.
If you have multiple services and products, think of the homepage as your traffic router. You want to push people to the right product page as quickly as possible.
When a client asks about one platform, the NextEdge team can send them straight to its page.
Insights turn the team's thinking into content
The new Insights section gives Michael and the team a place to share their thinking. They bring their thoughts to LandingRabbit, and LandingRabbit turns them into content.
Does your website explain everything you sell?
If you have more than one product, give each one its own page, and keep adding the content that gets you found.