Twist: Benefits

See the full landing page

Why we chose this SaaS landing page example

Your SaaS landing pages need to tell what features you have.

But at the same time, you must convey what you don’t offer.

There’s no benefit to getting free trials or calls booked with leads who are not the right fit – your sales team certainly agrees.

Twist has taken this approach to the next level by literally telling what features they don’t have.

Well, to be honest, they are benefits and key differentiators against typical competitors like Slack.

In this fantastic SaaS copywriting example, description texts like ‘Protect your team from design tricks that hijack their time and attention’ really appeal to the emotions and pain points the website visitor’s team might experience.

What’s Twist?

Twist is designed for remote and flexible teams who currently use real-time messaging apps like Slack but struggle with constant interruptions and disorganized communication. Twist provides a calmer, asynchronous communication model with features like threaded conversations, organized channels, and focused notifications. This helps teams prioritize deep work, avoid burnout, and maintain clear communication without the pressure of being always online.