Hotjar: Hero

See the full landing page

Why we chose this SaaS landing page example

Hotjar’s hero text might be a bit wordy, but it’s all worth it.

The main title and the sentence, ‘…but your analytics never told you.’ just below touch the problem many website analytics experts will tell you – clicks don’t necessarily give you insights. The copy texts are conversational and talk directly to the page visitor.

What’s Hotjar?

Hotjar is designed for product managers, marketers, and UX teams who currently use tools like Google Analytics but struggle to understand the "why" behind user behavior. Hotjar offers visual behavior insights with features like heatmaps, session recordings, and surveys. This helps teams identify friction points, improve user experience, and boost conversions by acting on direct user feedback and behavior analytics.