Hotjar: CTA
Sep 26, 2024
Toni Hopponen
Why we chose this SaaS landing page example
The purpose of the CTA section? Encourage the landing page visitor take action.
The CTA section of Hotjar comes with many ingredients for success. It’s active and driving users to sign up. It shows what the free plan includes – and that you get access to all tools with the free account.
It’s a great example of a CTA section that removes hesitation on costs and what’s included.
What’s Hotjar?
Hotjar is designed for product managers, marketers, and UX teams who currently use tools like Google Analytics but struggle to understand the "why" behind user behavior. Hotjar offers visual behavior insights with features like heatmaps, session recordings, and surveys. This helps teams identify friction points, improve user experience, and boost conversions by acting on direct user feedback and behavior analytics.