Hey: Features

See the full landing page

Why we chose this SaaS landing page example

The SaaS homepage of Hey, an email app by 37signals, is full of beautifully crafted copy texts.

Product features are presented in blocks with a title, a short description, and a massive image.

Titles like ‘Screen emails like you screen your calls’ talk directly to you.

Bold statements like ‘Calendaring sucked for years, we fixed it’ show that Hey’s team is on the customer’s side and is building the app for themselves, too.

The conversational tone (’See something you like? Click it and read the whole thing right in place’) makes the copy easy-to-understand and approachable.

Finally, small details like ‘You’re in control’ make the reader feel they could actually be able to tame their chaotic email feed and full inbox. It might not be for everyone, but the copy leaves nothing on the table – it's all in.

What’s Hey?

HEY is designed for individuals and teams who currently use Gmail or Outlook but struggle with managing cluttered inboxes. HEY reimagines email by giving users complete control over who can email them and how messages are organized, with features like "The Screener," "Imbox," and built-in privacy protections. This results in a cleaner, more organized email experience, improved privacy, and less stress from unwanted emails.