Fathom Analytics: Features

See the full landing page

Why we chose this SaaS landing page example

If you are like Fathom Analytics and compete against big boys in an established category, you can’t have a homepage without a features list.

When a page visitor is looking for an alternative, they want to know that your SaaS covers at least the minimum features.

Fathom’s features section is a great example to follow. Not only does it list the main features, but it also highlights benefits like ‘get valuable insights for optimizing your campaigns’ and ‘keep track of your metrics without logging in’.

What’s Fathom Analytics?

Fathom is designed for website owners and businesses who currently use complex analytics tools like Google Analytics but struggle with privacy concerns and data overload. Fathom offers simple, privacy-first web analytics, with features like real-time tracking, GDPR compliance, and lightweight scripts. This gives users clear, accurate insights without the need for cookie banners or invasive tracking, helping improve SEO performance and support data-driven decisions while safeguarding user privacy.