Apron: Hero

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Why we chose this SaaS landing page example

Apron’s hero text touches the emotion that most creators and entrepreneurs have when creating invoices and chasing payments: they are not able to work on something with a higher value add.

Be it at work or in their personal life, people don’t buy SaaS products only to save money and increase revenues for their business – they buy services to get more time for something more meaningful, remove repetitive tasks, progress their careers faster, and many other reasons. Apron’s marketing team has captured that perfectly with the conversational tone.

We’d test a more concrete title like ‘Pay anyone, anywhere, in seconds’ that would keep the conversational style but leave no room for confusion on what a powerhouse means.

What’s Apron?

Apron is built for small businesses and accountants who currently send invoices manually or use tools like QuickBooks but struggle to manage payments and payroll efficiently. Apron offers a unified platform for capturing invoices and paying suppliers and employees globally in seconds. Key features include invoice capture, payroll management, expense tracking, and global payments. This streamlines financial workflows, saving time and reducing errors, so businesses can focus more on growth.