Pandadoc: Hero
Jan 20, 2025
Toni Hopponen
Why we chose this SaaS landing page example
Your homepage is surely important.
But the best SaaS websites like PandaDoc have 250+ landing pages. And that’s where the money is.
The “Document automation for sales” page is a fantastic example. The hero text includes the category, what the feature does, and why sales teams should care.
That’s all you need for a successful hero section. This page might be found via Google or ChatGPT, and it’s a great resource for support teams to share.
But the real insight is the way in which the best product-led SaaS companies like PandaDoc build their websites.
The homepage is visited by those who already know the brand, but landing pages play an important role in acquiring users who visit for the first time and later find all the information they need to make a purchase decision.
PandaDoc’s website has:
⚡️ 27 product and feature-specific pages
⚡️ 34 use case pages
⚡️ 25 industry-specific pages
⚡️ 7 job function pages
⚡️ 40 integrations pages
⚡️ 108 competitor comparison pages
⚡️ A lot of dedicated Google Ads landing pages (not visible in the navigation).
And that doesn’t include 1000+ contract templates, blog posts, customer stories, learning academy, documentation, etc.
How does the content strategy play out?
According to Semrush, PandaDoc’s organic traffic is 390k visitors per month, and ads bring 56k per month. In the U.S. alone.
Not all SaaS companies are doing this, and they leave money on the table. Don’t let your SaaS be one of them.
What’s PandaDoc?
PandaDoc is designed for sales and marketing teams who currently use tools like Microsoft Word, Excel, or PDF editors to create and manage documents. These teams often face challenges with manual document creation, lack of collaboration, and limited tracking capabilities, leading to inefficiencies and errors. PandaDoc offers an all-in-one document automation platform that simplifies the creation, editing, and management of proposals, contracts, and quotes. Key features include a drag-and-drop document editor, customizable templates, real-time collaboration, legally binding eSignatures, and detailed analytics for tracking document interactions. This enables teams to create professional documents quickly, collaborate effectively, ensure compliance, and gain insights into client engagement, ultimately closing deals faster and improving overall productivity.