Fathom Analytics: Benefits

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Why we chose this SaaS landing page example

Fathom’s hero text, ‘A Google Analytics alternative that’s simple & privacy-first’, gives you context as to why the first benefit on the top left says ‘Ditch Google Analytics’.

The benefits section displayed straight after the hero section is cleverly built, combining titles that appeal to emotions (e.g., ‘Say no to cookie banners’) and actual product features and details.

Sentences like ‘we strongly believe that analytics tools should be insightful, not invasive’ reveal the vision and purpose of the company – their goal is not to please everyone but to make sure the right leads continue scrolling.

What’s Fathom Analytics?

Fathom is built for website owners and businesses who currently rely on Google Analytics but find themselves dealing with privacy concerns and overwhelming data. Fathom offers simple, privacy-first web analytics with features like real-time tracking, GDPR compliance, and lightweight scripts. This gives users clear, accurate insights without needing cookie banners or invasive tracking, helping improve SEO performance and support data-driven decisions while keeping user privacy intact.