Extrovert: Hero

A SaaS website hero example

See the full landing page

Why we chose this SaaS landing page example

A SaaS landing page hero section makes or breaks it. If you fail to explain what you do and why it matters to page visitors, they will leave without taking note.

However, as you can see from Extrovert’s landing page, a hero can pack a lot of value and make your page visitors curious to learn more.

I’d rarely say this, but Extrovert’s hero texts and design can encourage a lead to sign up without scrolling further. Surely, the hero is lacking some real product images or animations, but prospects get a pretty good picture of what Extrovert does, how the app works, and what’s in it for me.

If we break the hero down a bit, it includes:

  1. A title that clearly explains what you can do with the product (‘warm up and build relationships’) using everyday language and why it matters (‘at scale’)
  2. The description tells you how (AI-suggested interactions) and tackles hesitation (‘a few minutes a day’)
  3. Despite the ‘use one CTA mantra’ from SaaS consultants, two CTAs can lower the barrier to taking action.
  4. Social proof just under the CTA button builds trust.
  5. ‘How it works’ is shown straight below. Each title is actually a benefit, and illustrations seek to explain how you get there.

You can argue the hero is a bit busy, and there’s a risk of page visitors being overwhelmed. I’d say you are absolutely right, but they might actually convert users straight from the hero section – that’s not common, and SaaS websites usually rely on users spending much more time on not just one landing page but multiple.

What’s Extrovert?

Extrovert is built for B2B sales and marketing teams that rely on manual LinkedIn outreach or Sales Navigator but find it difficult to build meaningful relationships at scale and consistently engage prospects. Extrovert offers an AI-driven tool that automates LinkedIn interactions, such as likes, comments, and profile visits, making it easier for sales teams to quickly engage with leads. Key features include humanlike comment generation, smart prioritization, and customizable tone of voice. This helps improve lead engagement, shorten sales cycles, and increase conversion rates.