ConvertKit: Features

See the full landing page

Why we chose this SaaS landing page example

After reviewing a lot of SaaS websites, you learn to recognize the best ones from one single sign – it’s hard to distinguish the features section from the benefits.

It tells a lot about ConvertKit as a company and the skills of its marketing team that the features on the homepage and in the navigation have titles like Grow Your Audience, Send Beautiful Emails, Automate Your Marketing, and Earn Income.

The benefits-driven copy introduces features in a logical order and with straightforward language.

The tone of voice is professional and still approachable – without extra wordplays or fancy tricks that might confuse a page visitor.

It’s probably no coincidence that the landing page design follows the same simplistic and high-quality touch as the copy.

What’s ConvertKit?

ConvertKit is designed for creators like authors, podcasters, and musicians who currently use email marketing tools like Mailchimp but struggle to build personalized marketing automation and monetization strategies. ConvertKit offers creator-focused marketing tools that simplify audience growth, email marketing, and product sales. Key features include landing pages, email automation, and integrations with platforms like Shopify. This enables creators to grow their audience and generate income through email marketing and digital products.