SiteGPT: Hero
Nov 7, 2024
Toni Hopponen
Why we chose this SaaS landing page example
SiteGPT’s Features page shares many of the same messaging ideas as the homepage, but as you can imagine, it goes even deeper into the details of the product.
The hero texts hit many things right.
A customer who’s planning to add an AI-powered live chat on their website is most likely asking themselves if the AI’s responses are generic and if the product is easy to customize to answer their product details. The tagline, ‘The AI chatbot that's an expert on your products’, tackles hesitation, tells the category, and keeps a conversational tone.
The description starts with ‘It's like having ChatGPT specifically for your products'. Framing your SaaS through a product that the page visitors are already familiar with is an excellent way to explain your key capabilities.
You can use the same tactic almost everywhere with a simple formula: It’s like [famous service] but for [your niche/use case]
‘Instantly answer your visitors' questions’ tells what’s in it for me, and the sentence continues, ‘with a personalized chatbot trained on your website content’, explaining how the service delivers it.
Combining why it matters with a precise explanation of how your SaaS can do it is a winning combination – as long as you don’t go too high-level.
The bullet points like '95+ languages', 'personalized onboarding help', and '7-day free trial' answer another set of common blockers:
Is my language supported?
Is it easy to get started?
Does getting started cost something?
The product image just under the hero section gives users an idea of the clean and simple chat management UI.
The only thing I’m missing is social proof – other than that, the hero section is among the best I’ve come across in a long time.
What’s SiteGPT?
SiteGPT is built for customer support teams and businesses that rely on basic chatbots or live agents but face challenges with limited personalization and high support demands. SiteGPT offers a custom chatbot trained on company content, delivering 24/7 tailored responses. Key features include content-based training, lead generation, escalation to human agents, email summaries, and analytics. This helps businesses improve response accuracy, boost efficiency, and reduce support loads, all while maintaining quality customer interactions.