Mercu: Hero
Sep 27, 2024
Toni Hopponen
Why we chose this SaaS landing page example
The hero section clearly quantifies (’reduce no-shows by 33%’) the results and tells what the product enables you to do (’Automate interviews’).
The description opens by addressing the core challenge – an overwhelming volume of calls, emails, and messages – and then seamlessly explains how the product addresses this issue.
It’s impressive how much value can be packed into just 30 words when you know SaaS landing page copywriting – and your customers.
A very simple copywriting formula for similar hero texts is:
[Capability] and [outcome].
What’s Mercu?
Mercu's interview scheduling feature is designed for high-volume hiring teams that currently rely on emails or calls to book interviews, leading to inefficiencies and high no-show rates. Mercu automates the scheduling process with self-scheduling and automated reminders via platforms like WhatsApp, SMS, and Messenger. Key features include calendar integration, automated invitations, and smart reminders. This helps reduce no-shows, save time, and improve the candidate experience.