Macaw: Hero
Nov 5, 2024
Toni Hopponen
Why we chose this SaaS landing page example
If you ask someone why they haven’t included AI tools in their writing process yet, the number one reason is that “it all sounds like AI”.
That’s what Macaw tackles with their hero tagline, ‘Generate AI content that humans love to read’. While I’m not a big fan of adding AI to your tagline (it’s just another tech to me), here it definitely works in the context of reducing the hesitation after failed experiments with other AI writing tools.
Macaw nicely pairs the tagline with an “eyebrow”, clearly describing the category (‘Advanced AI writer’) and the three bullet points that describe the capabilities. If your hero text doesn’t have capabilities that communicate the functionality and what the visitor gets, you might be missing out.
The main call-to-action button text, ‘Start with 3 free articles’, is actionable but also gives you another reason to test this product. The free offer lowers the risk and again fights against hesitation.
The secondary call-to-action button with Google sign-in is slightly confusing to me personally, but based on the stats in my SaaS websites, Google sign-in decreases the barrier for account creation significantly. It might be a clever choice, and analytics would reveal the truth – it just feels a touch odd to me.
A short video just under the copy text shows how the product looks, boosting your confidence in its quality and bringing you ever closer to the sign-up.
In summary, this hero is a fantastic example of how to keep the SaaS copywriting concise while tackling hesitation, conveying the category, and sharing three key capabilities. I’ll give a good effort parrot stamp for the good work (pun intended).
What’s Macaw?
Macaw is designed for content marketers, SEO specialists, and business owners who rely on manual writing or simpler AI tools like Jasper or Copy.ai but struggle with time-consuming edits, inconsistent brand tone, and low search rankings. Macaw provides an AI-powered content generator that creates human-like, SEO-optimized articles with one click, customized to match brand voice and ranking goals. Key features include one-click article generation, automated SEO metadata, image sourcing, internal linking, fact-checking, and a full editor. This saves time on content creation, boosts SEO performance, strengthens brand consistency, and drives more targeted conversions.