Loom: Hero

See the full landing page

Why we chose this SaaS landing page example

Loom aims to eliminate unnecessary meetings with a simple video recording and sharing tool.

Their simple hero text follows this structure:

Do [jobs-to-be-done], not [time-consuming task].

‘Share a video, not a calendar invite’ is a short but brilliant piece of copy. We’ve all had meetings that could’ve easily been replaced by an email, Slack message, or quick video note. Paired with the clear description below, it’s a great example of a SaaS landing page copywriting that drives conversions.

The primary goal of any SaaS website hero section is to communicate what the product does and why it matters and to get the user to scroll further. Loom’s hero achieves that goal perfectly.

What’s Loom?

Loom is designed for teams across functions like sales, product, and customer success who struggle with delivering clear, engaging communication asynchronously. Loom provides a quick way to record, edit, and share video messages for better alignment and understanding, with features like screen recording, video editing, and instant sharing. This helps teams save time, improve communication, and enhance collaboration, particularly in distributed work environments.