Kota: Hero

See the full landing page

Why we chose this SaaS landing page example

Sometimes, your app solves an issue that others haven’t solved for some reason, and there’s no exact category to place you in.

That’s the bucket where Kota’s platform belongs. And that’s when a very simple hero text and tagline like ‘Set up, pay, and manage your benefits all in one place’ is the best choice. The page visitor instantly knows what Kota does, and they don’t need to connect the dots on their own.

The description, 'Instant access to insurance and retirement providers, with flexible contributions, automated accounting and a delightfully simple employee app’, continues with a combination of benefits and features.

I know some marketers would have wanted to overplay the hero section, add high-level benefits, or discuss struggles. But when you are truly building something quite specific, where the page visitor is not likely to constantly switch from a provider to another and comparing tens of options, a simple and sweet hero section helps page visitors continue scrolling with confidence. 

You can hear Kota’s website visitors say, “I get it; now show me more”.

The actionable call to action, with the email address field and the ‘Get Quote’ button, is the icing on the cake.

For those who are worried that the hero lacks an image, an interactive demo follows straight after.

What’s Kota?

Kota is built for HR and finance teams in modern companies that currently use traditional brokers or manual systems for managing benefits but face challenges with complicated setups, high costs, and scattered administration. Kota provides an all-in-one platform for managing employee benefits globally, offering automation and flexibility. Key features include automated payroll sync, benefits benchmarking, flexible employee contribution options, and seamless integration with HR tools. This streamlines benefits management, reduces administrative tasks, and boosts employee satisfaction.