Hotjar: Benefits
Sep 24, 2024
Toni Hopponen
Why we chose this SaaS landing page example
The most logical place for benefits is straight after the hero section – and for some reason, three benefits tend to be just a nice and easy-to-digest amount.
That’s the recipe on Hotjar’s user recordings landing page.
Benefits titles are actionable and convincing.
The conversational but still professional style in description texts makes this element a great example to follow if you are not looking to take a risk with a witty and punchy style.
Finally, the CTA section strategically positioned just below this element most likely gathers clicks.
What’s Hotjar?
Hotjar Recordings is designed for product managers, UX designers, and marketers who currently rely on standard analytics tools like Google Analytics but find it hard to deeply understand user behavior. Hotjar allows users to see real-time interactions on their website with features like session recordings, mouse tracking, and interaction heatmaps. This delivers actionable insights to identify usability issues, enhance site performance, and optimize the user experience, ultimately driving higher engagement and conversions.