HoppyCopy: Hero
Dec 2, 2024
Toni Hopponen
Why we chose this SaaS landing page example
HoppyCopy’s hero promises winning emails – with winning landing page hero texts.
5 things this hero gets right:
1) What you get is crystal clear
You outperform your competitors by learning from their campaigns. Sweet.
2) How you get there feels realistic
‘Access thousands of competitor emails, learn their secrets, then use AI to create campaigns’ feels like a credible promise and a way to achieve the goal.
3) Talks to you
Pretty much everything on HoppyCopy’s website feels like customers have co-authored the content. The texts are actionable and use everyday language.
4) Uses category label to optimise for SEO and Google Ads
The category label can be helpful – especially when you are selling something slightly novel.
“Competitor email monitoring” has a decent organic search volume, and when the page mentions the exact search phrase, you are likely to get a better Quality Score in Google Ads (read: save costs).
5) Shows social proof
100,000+ marketers have joined. “Is there a reason why I should not join, too?” must be going on in your head if you are interested in this solution at all.
Something to improve?
I’d make the image better match the content.
The best SaaS landing page examples like this make you think, “This is clever”, without making you read them multiple times.
What is HoppyCopy?
Hoppy Copy is built for email marketers and businesses that want to create great email campaigns (Persona). Many of them still rely on old-school methods like writing copy by hand or using basic email templates (Alternatives), which can take forever and don’t always deliver content that grabs attention (Problem). Hoppy Copy offers an AI-powered tool that quickly generates top-notch email content tailored to any campaign (Capability). It comes with over 60 AI writing templates, a spam keyword checker, AI-generated images and GIFs, and a brand library to keep your tone and style consistent (Features). This helps users save time, boost email engagement, and improve deliverability (Benefits).