Hoppy Copy: Hero

See the full landing page

Why we chose this SaaS landing page example

Hoppy Copy’s website belongs to my copywriting favourites.

Just like many other great SaaS hero section examples, Hoppy copy starts with the main capability. The hero text ‘Write better email campaigns, 10x faster’ instantly tells what you get and why you should care.

The description reveals what the tool does and reinforces the fact that you can be much more productive.

Authentic-looking user images, social proof (’Join 100,000+’), and ‘No CC required’ are subtle notes that, together with the actionable CTA button text, increase conversions.

We’d probably remove AI from the description, but other than that, the hero element is a great SaaS copywriting example for any marketer to copy.

What’s Hoppy Copy?

Hoppy Copy is designed for email marketers who currently use generic AI tools to create email content but struggle to produce high-converting, personalized emails efficiently. Hoppy Copy leverages AI to generate optimized email campaigns and newsletters, offering features like 60+ writing templates, brand voice customization, spam checks, and email sequence creation. This helps marketers save time, boost engagement, and drive more revenue by improving email performance.