Hey: Hero

See the full landing page

Why we chose this SaaS landing page example

Hey is one of the services by 37signals, a company behind tools like Basecamp and Campfire.

Their hero section takes a different approach – us vs. them – and claims that the big players haven’t developed the email experience as much as they could (and perhaps should) have.

‘We finally fixed your email + calendar!’ is a bold statement – tread carefully if you are planning anything similar.

The simple hero text formula is:

We finally fixed [category].

What’s Hey?

Hey is designed for individuals and teams who currently use standard email services like Gmail or Outlook but struggle with managing overwhelming inboxes. Hey reimagines email by giving users full control over who can email them and how messages are organized, with features like "The Screener," "Imbox," and privacy protections. This results in a cleaner, more organized email experience, improved privacy, and reduced stress from unwanted emails.