Fibbler: Hero
Oct 16, 2024
Toni Hopponen
Why we chose this SaaS landing page example
A big part of LinkedIn marketing is like shooting in the dark. LinkedIn favours content that keeps users inside the platform, and content with third-party links doesn’t get much visibility.
When you couple that with the data protection rules and the fact that a large percentage of marketing analytics is dropped due to cookie banners, many marketers feel they are unsure about ROI.
Fibbler is looking to solve that problem, and their hero texts are spot on. The main title, ‘Identify influenced deals from your LinkedIn Ads impression data’, tells what the platform does and what the outcome is.
The description raises the problem that ‘Most people don’t click ads’ and is followed by Fibble’s solution.
If you are a LinkedIn marketer, you know exactly what they are talking about, and ideal customers are likely to scroll beyond the hero section to find out more.
What’s Fibbler?
Fibbler is designed for marketing and sales teams that use LinkedIn’s native ad platform or CRMs like HubSpot but find it difficult to accurately track how ad impressions impact revenue and pipeline. Fibbler syncs LinkedIn Ads data with CRMs to show which companies engage with campaigns and how they affect deals. Key features include CRM integration, impression tracking, company-level timelines, and automated data exports. This helps teams better understand ad performance, improve targeting, and boost sales effectiveness.