ConvertKit: Hero

See the full landing page

Why we chose this SaaS landing page example

ConvertKit’s homepage hero section consists of multiple elements that make it successful.

Let’s begin with the growth cycle that comes with Grow your audience, Send beautiful emails, Automate your marketing, and Earn income – ConvertKit calls these features. For a regular SaaS website, these would be the best benefits they can come up with.

The title tells what the category is and who the solution is for. If you don’t identify as a creator, you’ll hit the back button, and ConvertKit will not get an unqualified lead.

The description shares more details about the tool but also doesn’t forget to tell you why you should continue scrolling (’work smarter – not harder – drive continuous growth’).

Finally, the small text below the CTA button tackles two common obstacles: need for a credit card in the sign up and tricky migration from an existing service.

What’s ConvertKit?

ConvertKit is designed for creators like authors, podcasters, and musicians who currently use generic email marketing tools like Mailchimp but struggle to build personalized marketing automation and monetization strategies. ConvertKit provides creator-focused marketing tools that simplify audience growth, email marketing, and product sales. Key features include landing pages, email automation, and integrations with platforms like Shopify. This empowers creators to grow their audience and generate income through email marketing and digital products.