Attio: Hero

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Why we chose this SaaS landing page example

Whenever you think about inserting wordplay into your SaaS landing page hero section, don’t do it. The risk of confusing page visitors is too high.

However, Attio’s change from ‘Customer relationship management’ to ‘Customer relationship magic’ works really well – you could imagine a happy customer saying that. Most page visitors already know what a CRM is – the hero texts focus on Attio’s key value proposition: flexibility.

What’s Attio?

Attio is built for startups and teams that currently use traditional CRM tools like Salesforce or HubSpot but find them too rigid and lacking in customization. Attio provides a flexible, collaborative CRM that adapts to any business process with features like customizable workflows, real-time collaboration, and data enrichment. This allows teams to manage customer relationships more easily, improve collaboration, and maintain complete control over their workflows and data.