Air: Hero

See the full landing page

Why we chose this SaaS landing page example

The rest of the page structure, design, and content on Air’s smart search product landing page leaves room for improvement, but the hero element’s copy texts are clever and approachable.

‘It’s like Googling your creative work’ gives you a great idea of what the feature/solution allows you to do, and the description text’s ‘instantly find the assets you’re looking for’ tells you why. The hero section copy texts strike a nice balance between creativity, facts, and common language.

If you’d like to create a similar hero tagline, here’s a recipe:

It’s a new [capability] for your [jobs-to-be-done].

What’s Air?

Air's Smart Search is designed for creative teams who currently use traditional cloud storage systems like Dropbox but struggle to quickly find and organize visual assets. Air's Smart Search allows users to instantly locate assets using AI-generated keywords and metadata filtering. Key features include automatic tagging, customizable filters, and metadata-based search. This boosts productivity and simplifies asset management, allowing teams to spend less time searching and more time creating.