How to use AI to create a SaaS landing page

Every SaaS company needs landing pages for growth, but creating them is not easy.

Technically, some marketers can build landing pages using WYSIWYG tools like WordPress Elementor, Hubspot, and Wix or copy and paste old templates into their chosen website builder.

But knowing what content the page should have and “Is my content good enough?” make us SaaS marketers hesitate.

Combine our hesitation with the stakeholder collaboration needed to get the page live, and suddenly, a task that should be simple is something we want to push further and further down our task list.

Using AI in SaaS landing page creation can help. 

And not necessarily end-to-end creating new pages from scratch as you already have a website in place, but AI can smoothen the path from a page idea to a ready page.

In this blog post, I’ll show how I use AI to create SaaS landing pages. I’ll use LandingRabbit, but you can use the AI content creation tools of your choice and follow the same principles.

Start with a solid landing page plan

So many times, I have just started writing the page content without any plan. Even worse, I might have simultaneously been working on a wireframe to visualise the page.

Usually, a page without a plan starts well and from inspiration. For example, I might have an idea for the hero section copy, and I’m encouraged by the start.

However, creating a high-performing landing page for Google Ads or organic traffic is much more than a perfect hero.

It’s all about the story we tell to our audience. Slip a bit on the way, and the visitor’s scrolling ends. When the SaaS landing page copywriting starts without a plan, the likelihood of the back button clicks increases.

Instead of rushing into the writing, I like to create a proper 7-point plan covering:

1. Keyword/topic: What are you looking to promote?

2. Audience: Who’s the target visitor, and how do they likely find this page?

3. Current way: What tools and processes are they using today?

4. Problem: What’s the problem they face?

5. Solution: What’s your secret sauce to fix the problem?

6. Features: How do you deliver the secret sauce?

7. Benefits: What does an ideal customer get?

AI can help you quite a bit with this step. The large language models might lack specific information about your SaaS product and service, but they really excel at understanding the page topic and what a certain audience would expect to see on the page.

Notes are the best support material for my SaaS landing page writing, and here’s how LandingRabbit generates them based on the page type and topic:

The automatically generated notes might not be perfect, but the more focused the page and the specific audience, the more AI helps me out.

Would you like to make SaaS landing page content planning easier with AI? Sign up for our early access, and make sure no landing page is published without a solid plan.

Write the landing page content with AI

The solid plan helps my task a lot, and it also helps the AI generate a SaaS landing page content draft in minutes. 

But before you write the content (or ask AI to write it), make sure you’ve planned the structure first.

There’s no such thing as a perfect structure, but with the help of AI, I can choose the landing page sections and storyline that make the most sense to the page visitor.

For example, if the keyword the user is searching for is a competitor comparison, the structure is very different to a page that discusses a specific feature.

For my keyword, "LandingRabbit for developers", in the above plan, LandingRabbit suggests the following structure:

• Hero

• Social proof

• Benefits

• Features

• Testimonials

• FAQ

• CTA

Depending on your business and the insights you have, you might add a section or two. But keep in mind that every section on the page comes with a risk: the moment your storyline confuses the page visitor, or the content feels dull, visitors will surely have better things to do than browse a SaaS landing page.

Now, that you’ve got the structure ready, you can use LandingRabbit or your favourite content generation tools to come up with content that matches your notes and the structure.

Would you like to see how SaaS teams use LandingRabbit to create SaaS landing page content at scale? Sign up for the early access today.

Visualise your page with brand colours and styles

Visualising the page is the bottleneck for SaaS marketers. 

You can create wireframes using Miro or Figma, and your existing design assets can also be helpful. 

However, for team-wide page content planning, they are fairly slow tools.

With LandingRabbit, I can instantly visualise the page content in the brand’s colours, fonts, and styles.

I can edit the content with a text editor, which probably reminds you of Google Docs but has more structure. Clicking ‘Add section’ allows you to customise the suggested content and structure a touch further.

Often, there are multiple ways of structuring the page, and there might be competing options for the hero section. That’s where the ability to create versions is helpful.

From the various options, my team can help me choose the best one, and I feel more confident about my work instantly.

Do you find visualising your landing page ideas to be a tedious task? Sign up for LandingRabbit’s early access, and we’ll help you visualise any landing page idea with your brand styles.

Publish on your website

The last step, publishing the page on your website, depends a lot on the content management system your company is using. Quite a few SaaS companies have fully custom sites, but recently, Webflow and Framer have gained market share from WordPress.

Based on my experience, publishing the page isn’t the real bottleneck. As long as you have a detailed plan, you will find internal or external resources to get the page live.

On LandingRabbit, you can export the page plan as an image, pdf, or HTML file. At the moment, we are looking into exports to the most common website builders.

Is your SaaS team using AI to create landing pages? If you’d like to see how LandingRabbit can help the whole team plan and be more confident about the page content, request early access today.