Twist: Hero

See the full landing page

Why we chose this SaaS landing page example

There are quite a few copywriting techniques you can follow when thinking about your SaaS website hero texts, and Twist’s hero title is one great example.

If you’d like to follow the same formula, pick the main problem your solution tackles and then turn it into a benefit like this:

[Jobs-to-be done] that won't become a [problem].

Here, Twist tackles the typical Slack user’s problem with a lot of notifications disrupting your flow – with a simple sentence, Twist is able to communicate what they do and what’s in it for the page visitor.

The description text then tells how the app solves the issue if you switch from its competitor.

What’s Twist?

Twist is designed for remote teams that currently use real-time messaging apps like Slack but struggle with constant interruptions and disorganized communication. Twist offers a calmer, asynchronous communication model, featuring threaded conversations, organized channels, and focused notifications. This helps teams prioritize deep work, avoid burnout, and maintain clarity without the pressure of being constantly online.