Raaft: Problem

See the full landing page

Why we chose this SaaS landing page example

Raaft has a relatively unique and very focused solution for SaaS teams. Small details like what happens when a user clicks the ‘Cancel’ button matter and make a difference at the bottom line. And that detail is what Raaft is looking to solve.

But if their landing page would only focus on the benefits you get, the message might remain a bit vague. That’s when a problem section can help.

Using the PAS formula (Problem-Agitation-Solution) on a SaaS landing page is often an effective way of making sure your page visitors have the right context in mind when learning more about your solution. All of us are busy and have a lot of things going on at work – Raaft’s problem section makes sure that the page visitor doesn’t need to connect the dots on why this solution is needed. It becomes obvious and makes the content immediately after much more powerful.

In addition to the copy texts on the left, the image on the right and an example calculation of how much you lose if you don’t take action, make sure the message hits home. 

What’s Raaft?

Raaft is designed for SaaS companies that currently handle cancellations manually or use basic CRM tools but struggle with high churn rates and limited understanding of why customers leave. Raaft offers a no-code platform for building custom cancellation flows that help reduce churn and gather valuable feedback. Key features include personalized offers like discounts or downgrades, customer health scoring, and feedback collection. This helps companies retain more customers, uncover the reasons for churn, and improve their product based on real insights.