Pathmonk: Problem

See the full landing page

Why we chose this SaaS landing page example

The longer you work for a specific company, the more obvious some of the things your company solves become.

For you.

But your prospects visit a SaaS page often just once. Maybe a few times if you are really lucky. Things that are loud and clear for you won’t be to others.

Adding a problem section to your landing page decreases the risk of having an unclear copy. Already creating the content sparks discussions internally – that element forces teams to take a look at the page from the customers’ point of view.

If you are thinking of adding one to one of your landing pages, Pathmonk provides a great example. 

First of all, the title and the content in this section, in general, are not exaggerated. It’s just stating one of the problems all sales teams are aware of – CRMs tend to be bloated with low-quality leads.

Secondly, each of the three problems has a title. If the visitor is just skimming the page, they may read titles first before longer texts.

Thirdly, the three problems are very explicit. Everyone in sales has struggled with fake email addresses and lead scoring.

I haven’t evaluated Pathmonk’s product as a customer, but taking a look at the problem section as a SaaS sales and marketing veteran, I’m convinced that leads don’t stop scrolling here, and they have a better understanding of why they should continue further.

What’s Pathmonk?

Pathmonk is built for marketing teams and growth-focused businesses that currently rely on chatbots or analytics platforms but struggle with low conversions and generic user experiences. Pathmonk’s AI-powered platform delivers real-time personalization based on user behavior, enhancing engagement and conversion rates. Key features include dynamic user interactions, cookieless retargeting, actionable insights, and quick setup. This helps businesses increase conversions, qualify leads more effectively, and boost ROI with tailored customer journeys.