Wistia: Features
Nov 5, 2024
Toni Hopponen
Why we chose this SaaS landing page example
Marketers know that images and videos let prospects understand a product way faster than text alone.
Still, SaaS landing pages often lack visuals. Many use low-quality images or rely on vague icons and illustrations. Videos can last nearly 10 minutes, and only around 10% of visitors even press play.
Wistia has a clear advantage here – their products are all about webcams and screen recordings, so their landing pages are exactly what you’d expect: full of engaging videos and animations.
The webcam & screen recorder page showcases features in 5-second video clips that complement the text, helping visitors quickly decide if Wistia is the right choice.
And most text follows the winning formula, for example:
‘Do a double take’ tells what you get.
‘Make your videos more engaging...’ explains the benefit.
‘...by capturing your face, your screen, or both with side-by-side and picture-in-picture layouts.’ describes how.
As a customer, you learn what you can get done – not just the product features, not just the benefits.
What’s Wistia?
Wistia is designed for marketing teams and businesses that use platforms like YouTube but face challenges with limited branding control and viewer insights. Wistia offers a professional video marketing platform with tools for SEO, lead generation, and analytics, all focused on driving business growth. Key features include ad-free hosting, customizable video players, lead forms, engagement analytics, and CRM integrations. This helps businesses boost brand engagement, capture leads, and make data-driven improvements to their video strategies.