Default: Testimonials
Oct 24, 2024
Toni Hopponen
Why we chose this SaaS landing page example
When building a landing page, social proof is a must.
When I was running my previous startup, customers often asked if we, a European company, also serve U.S.-based businesses.
Those questions stopped when our landing pages got a new logo.
Metallica.
Conversions from the U.S. skyrocketed.
Your SaaS doesn’t need Metallica.
But your landing pages definitely need social proof to maximise conversions.
The testimonials section of Default is a great example. Straight after the hero element, you can find customer logos and three testimonials.
A couple of things make these testimonials great:
A summarising title to make it easier for customers to see what they are all about quickly. Also, titles are a great way to add real-life outcomes, which might feel vague without the context.
Quotes are short, feel authentic, and discuss transformation from old to new.
Customers’ images increase trust. I’d consider linking names to the LinkedIn profiles as well.
Looking for more inspiration, check six fantastic testimonial examples on SaaS websites.
What’s Default?
Default is built for B2B revenue operations teams and sales development reps who use tools like HubSpot or LeanData but face challenges with fragmented workflows, slow lead qualification, and manual routing. Default automates lead routing, scheduling, and CRM workflows into one streamlined platform. Key features include real-time lead routing, scheduling automation, CRM integration, and data enrichment. This leads to faster lead responses, better sales conversions, and less manual effort.