How to build a personalized landing page for every prospect

Everyone in SaaS is talking about account-based marketing today.

It might be a real opportunity. Or it might be hype.

But for the first time, we have an opportunity to personalize each message we send and the piece of content we share with prospects at scale.

First, the AI models released a few years ago were able to generate text that sounds like humans. Not all AI-generated posts you see on social media achieve that, but it’s technically possible.

Next, SaaS teams worldwide started building services that can collect information about your prospects and their companies and use that information to write personalized messages at scale. 

Many outreach messages you receive today take this concept too far, and the text doesn’t feel natural. But I have no doubt the AI-generated messages will get much better over time.

And now, the final piece of the puzzle, personalized assets at scale, is here as well. 

When I started building stuff for the web over fifteen years ago, the websites were the same for each visitor. 

Then, website owners started adding script codes to their websites to track our visits and adjust the page in real-time. "You might also like this" started to appear everywhere.

Today, you can cost-efficiently create landing pages for every prospect your sales team wants to target.

In this blog post, I’ll show you how to create a personalized ABM landing page without design and development skills.

How to create ABM landing pages for your prospects

To be fair, account-based marketing doesn’t necessarily mean a page dedicated to one company and buyer, and you can achieve great results by creating landing pages for use cases, industries, job roles, and more. 

For example, a company I used to work for created targeted LinkedIn Ads and landing pages for companies that purchase data from Nielsen. A landing page dedicated to the reasons why a software company can help this very specific customer segment was already very targeted from the prospect’s point of view.

But when creating truly personalized ABM landing pages for prospects, here are four steps to follow:

1. List the reasons why this specific prospect should consider your solution.

2. Create a landing page content plan based on the prospect-specific insights.

3. Edit an AI-generated page draft and share the page with others to review.

4. Publish the page on your website. 

Let’s have a look at the four-step process in detail 👇

1. List reasons why your prospect should consider your solution

In LandingRabbit, you’ll just need to give the URL of any company to get started. The tool then creates a list of reasons why the prospect should take a look at your solution. 

The AI models don’t have the same insights as you might have based on interacting with the prospect or very similar companies, but you can choose the best matching ones or add fully custom reasons.

The better the notes, the more accurate the content plan in the next step will be as well.

2. Create a landing page content plan

The next step is to create a content plan for your landing page. This step is often overlooked, and in the past, I tended to start writing the page without spending enough time to get the plan right. 

That’s an easy mistake you can avoid by creating a proper plan like this 👇

In LandingRabbit, the plan automatically combines the information we know about your company, the prospect, and the reasons why you picked and wrote in the previous step.

Again, the better the planning work from LandingRabbit and you, the higher the quality of your automatically generated page draft will be.

3. Edit page draft and share with others

With a great plan, editing the content suggested by LandingRabbit won’t take too much of your time. You can edit your page just like a text document.

LandingRabbit automatically turns the text into on-brand landing pages. No need to wait for designers to be available.

Trust me, you’ll feel so proud to share a nice-looking page, including your prospect-specific insights.

4. Publish the page on your website

Once approved by others, the last step is to publish the page on your website.

This step used to be a big stumbling block because of the design and dev skills needed for the task.

Now, you can use LandingRabbit’s Weblfow plugin and copy and paste your work to your website.

We are also working on integrations with other page builders. In the meantime, you can export the page as an image, pdf, or HTML, and I’m certain your team will get the page live swiftly. So good is the page plan with your brand’s look & feel applied automatically.

Are you thinking about creating ABM pages and would like to speed up your work? Request early beta access, and our team will build the first pages with you.