---
title: "SaaS Landing Page Example: Features with Wistia"
description: "The webcam & screen recorder page showcases features in 5-second video clips, helping visitors quickly decide if Wistia is the right choice."
url: "https://landingrabbit.com/saas-landing-page-examples/wistia-features"
lang: "en"
---

# Wistia: Features

![A product features section on a SaaS landing page](https://d2txn9w4uujjus.cloudfront.net/images/019514e0-fe0a-7a1b-8ec6-a585eaf24e4d/4575c9ff7c054b5951afe467f1183a3867549321--960w.webp)

[See the full landing page](https://www.dropbox.com/scl/fi/2pn6lvvg50l5mzvuyczfo/wistia-full-page-screen-recorder.png?rlkey=4plujo6ejqhrf1iy1b0qu0csc&dl=0)

## Why we chose this SaaS landing page example

Marketers know that images and videos let prospects understand a product way faster than text alone.

Still, [SaaS landing pages](https://landingrabbit.com/saas-landing-page-examples) often lack visuals. Many use low-quality images or rely on vague icons and illustrations. Videos can last nearly 10 minutes, and only around 10% of visitors even press play.

Wistia has a clear advantage here – their products are all about webcams and screen recordings, so their landing pages are exactly what you’d expect: full of engaging videos and animations.

The [webcam & screen recorder page](https://wistia.com/product/video-recording) showcases features in 5-second video clips that complement the text, helping visitors quickly decide if Wistia is the right choice.

And most text follows the winning formula, for example:

*   _‘Do a double take’_ tells **what you get.**
    
*   _‘Make your videos more engaging...’_ explains **the benefit**.
    
*   ‘...by capturing your face, your screen, or both with side-by-side and picture-in-picture layouts.’ describes **how**.

As a customer, you learn what you can get done – not just the product features, not just the benefits.

## What’s Wistia?

[Wistia](https://wistia.com/) is designed for marketing teams and businesses that use platforms like YouTube but face challenges with limited branding control and viewer insights. Wistia offers a professional video marketing platform with tools for SEO, lead generation, and analytics, all focused on driving business growth. Key features include ad-free hosting, customizable video players, lead forms, engagement analytics, and CRM integrations. This helps businesses boost brand engagement, capture leads, and make data-driven improvements to their video strategies.