---
title: "SaaS Landing Page Example: Hero with Neon"
description: "Neon’s hero texts are approachable, talk to the page directly (’you’ x 2), and skip all jargon."
url: "https://landingrabbit.com/saas-landing-page-examples/neon-hero"
lang: "en"
---

# Neon: Hero

![A SaaS website hero section](https://d2txn9w4uujjus.cloudfront.net/images/019514e0-fe0a-7a1b-8ec6-a585eaf24e4d/bdf2cc753c4216ebc3ebe0782e1ca7f887e98c3d--960w.webp)

[See the full landing page](https://www.dropbox.com/scl/fi/r8zixvir5y0cala2lg83j/neon-full-page-homepage.png?rlkey=m11zgpejxsuj9gjoz0oy2kw8p&dl=0)

## Why we chose this SaaS landing page example

[B2B SaaS websites](https://landingrabbit.com/blog/best-b2b-saas-websites) providing developer tools are often accused of poor copywriting and adding too much tech jargon to their page.

But there are some fantastic examples out there – one of them being Neon and their [website hero texts](https://landingrabbit.com/blog/saas-website-hero-text).

_‘Ship faster with Postgres’_ makes it easy for the page visitor to decide if this is the right place for them. Developers with no interest in setting up a Postgres database hit the back button, and those planning to get started or upgrade their Postgres stick around.

The description text, _‘The database you love, on a serverless platform designed to help you build reliable and scalable applications faster’_, is approachable, talks to the page directly (’you’ x 2), and skips all jargon.

And if we want to break down the [hero section](https://landingrabbit.com/blog/saas-website-hero-section) texts even further:

_**'Ship faster with Postgres'**_

➡️ Many great SaaS hero texts like this start with the main capability.

_**'The database you love'**_

➡️ This handles objections. Developers aren’t always keen to add another tool to their stack. Neon assures them that it really is Postgres, as promised in the title – not a new service on top.

_**'Serverless platform'**_

➡️ The best SaaS hero texts mention a concrete feature that helps deliver the benefits. The other main features are straight below the hero copy texts.

_**'Reliable and scalable applications faster'**_

➡️ The description ends by telling why it matters and why developers should switch from their current solution.

Neon gets 5/5 for SaaS hero copywriting.

## What’s Neon?

[Neon](https://neon.tech/) is designed for developers and SaaS teams who currently use traditional Postgres databases with manual scaling and provisioning, making performance optimization and scaling difficult. Neon provides a serverless, autoscaling Postgres platform with features like instant database branching, automatic scaling, and point-in-time recovery. This enables teams to build applications faster, reduce infrastructure management efforts, and optimize costs by automatically scaling databases based on demand.