---
title: "SaaS Landing Page Example: Features with Fathom Analytics"
description: "When a page visitor is looking for an alternative, they want to know that your SaaS covers at least the minimum features."
url: "https://landingrabbit.com/saas-landing-page-examples/fathom-analytics-features"
lang: "en"
---

# Fathom Analytics: Features

![A SaaS landing page example with a product features section](https://d2txn9w4uujjus.cloudfront.net/images/019514e0-fe0a-7a1b-8ec6-a585eaf24e4d/6ef66c066e517418197aa94a35bd472553e1ba5f--960w.webp)

[See the full landing page](https://www.dropbox.com/scl/fi/2pnm91m8bmdsqk70gg7tx/fathom-analytics-full-page-homepage.png?rlkey=0ebi8zzump99f0cxo55uy6a74&dl=0)

## Why we chose this SaaS landing page example

If you are like Fathom Analytics and compete against big boys in an established category, you can’t have a homepage without a features list.

When a page visitor is looking for an alternative, they want to know that your SaaS covers at least the minimum features.

Fathom’s [features section](https://landingrabbit.com/blog/product-features-section-examples) is a great example to follow. Not only does it list the main features, but it also highlights benefits like _‘get valuable insights for optimizing your campaigns’_ and _‘keep track of your metrics without logging in’_.

## What’s Fathom Analytics?

[Fathom](https://usefathom.com/) is designed for website owners and businesses who currently use complex analytics tools like Google Analytics but struggle with privacy concerns and data overload. Fathom offers simple, privacy-first web analytics, with features like real-time tracking, GDPR compliance, and lightweight scripts. This gives users clear, accurate insights without the need for cookie banners or invasive tracking, helping improve SEO performance and support data-driven decisions while safeguarding user privacy.