---
title: "SaaS Landing Page Example: Benefits with Fathom Analytics"
description: "Fathom’s benefits section is cleverly built, combining titles that appeal to emotions and actual product features"
url: "https://landingrabbit.com/saas-landing-page-examples/fathom-analytics-benefits"
lang: "en"
---

# Fathom Analytics: Benefits

![A SaaS landing page benefits section example](https://d2txn9w4uujjus.cloudfront.net/images/019514e0-fe0a-7a1b-8ec6-a585eaf24e4d/39e9e7efc127087c4ddc8c7cb898c85bdd6b740c--960w.webp)

[See full landing page](https://www.dropbox.com/scl/fi/2pnm91m8bmdsqk70gg7tx/fathom-analytics-full-page-homepage.png?rlkey=0ebi8zzump99f0cxo55uy6a74&dl=0)

## Why we chose this SaaS landing page example

Fathom’s [hero text](https://landingrabbit.com/blog/saas-website-hero-text), _‘A Google Analytics alternative that’s simple & privacy-first’_, gives you context as to why the first benefit on the top left says _‘Ditch Google Analytics’_.

The benefits section displayed straight after the [hero section](https://landingrabbit.com/blog/saas-website-hero-section) is cleverly built, combining titles that appeal to emotions (e.g., _‘Say no to cookie banners’_) and actual [product features](https://landingrabbit.com/blog/product-features-section-examples) and details.

Sentences like _‘we strongly believe that analytics tools should be insightful, not invasive’_ reveal the vision and purpose of the company – their goal is not to please everyone but to make sure the right leads continue scrolling.

## What’s Fathom Analytics?

[Fathom](https://usefathom.com/) is built for website owners and businesses who currently rely on Google Analytics but find themselves dealing with privacy concerns and overwhelming data. Fathom offers simple, privacy-first web analytics with features like real-time tracking, GDPR compliance, and lightweight scripts. This gives users clear, accurate insights without needing cookie banners or invasive tracking, helping improve SEO performance and support data-driven decisions while keeping user privacy intact.