---
title: "SaaS Landing Page Example: Hero with Attio"
description: "Whenever you think about inserting wordplay into your SaaS landing page hero section, don’t do it."
url: "https://landingrabbit.com/saas-landing-page-examples/attio-hero"
lang: "en"
---

# Attio: Hero

![A SaaS landing page hero example](https://d2txn9w4uujjus.cloudfront.net/images/019514e0-fe0a-7a1b-8ec6-a585eaf24e4d/b5bf519c000fbd565f7dc5e6509fecbfbc33aa68--960w.webp)

[See full landing page](https://www.dropbox.com/scl/fi/iwwg1cpmvq0nayqi3f6ea/attio-full-page-homepage.png?rlkey=mnyll1j2eb7j1eq4cmo6x39lq&dl=0)

## Why we chose this SaaS landing page example

Whenever you think about inserting wordplay into your [SaaS landing page hero section](https://landingrabbit.com/blog/saas-website-hero-section), don’t do it. The risk of confusing page visitors is too high.

However, Attio’s change from ‘Customer relationship management’ to ‘Customer relationship magic’ works really well – you could imagine a happy customer saying that. Most page visitors already know what a CRM is – the [hero texts](https://landingrabbit.com/blog/saas-website-hero-text) focus on Attio’s key value proposition: flexibility.

## What’s Attio?

[Attio](https://attio.com/) is built for startups and teams that currently use traditional CRM tools like Salesforce or HubSpot but find them too rigid and lacking in customization. Attio provides a flexible, collaborative CRM that adapts to any business process with features like customizable workflows, real-time collaboration, and data enrichment. This allows teams to manage customer relationships more easily, improve collaboration, and maintain complete control over their workflows and data.