---
title: "Customer Story: WillyT Productions"
description: "See how Will used LandingRabbit to turn WillyT Productions' brand guidelines and buyer insights into a website that resonates with financial advisors."
url: "https://landingrabbit.com/customer-stories/willyt-productions"
lang: "en"
---

Customer story: WillyT Productions

# Will went from a brand that fit him to a brand that fits his buyers

![Will went from a brand that fit him to a brand that fits his buyers](https://d2txn9w4uujjus.cloudfront.net/images/019514e0-fe0a-7a1b-8ec6-a585eaf24e4d/e45fac7f76a72f0e081208e0879eacca0c2c8996.webp)

Will Tarashuk runs [WillyT Productions](https://willytproductions.com/). Every month, he records one-hour video conversations with financial advisors at small, independent firms. He turns them into clips the advisors share with clients and prospects.

He wins most clients through LinkedIn and referrals. So when an advisor clicks through from a message, his website has to back up what he said.

This is the story of how Will rebuilt his brand and [website with LandingRabbit](https://landingrabbit.com/) so they fit the people he sells to.

## Before: A brand that popped, but didn't look like what buyers expect

Will's old brand was yellow and red. His girlfriend at the time designed it. It popped, and it fit Will.

But it didn't fit the [financial advisors](https://landingrabbit.com/blog/financial-advisors-create-content-from-market-insights) he sells to. They work in a world where credibility comes first, and the look didn't match what they expect.

The headline had the same problem. It read "We Help You Save More Time and Manage More Money With Video Content."

Generic.

It didn't say why Will is different from anyone else who offers video to advisors.

![Screenshot of WillyT's old website](https://d2txn9w4uujjus.cloudfront.net/images/019514e0-fe0a-7a1b-8ec6-a585eaf24e4d/438ee71d23b1dabffdebd8fa8bddd6a9721fb14e--960w.webp)

## What Will wanted

> It needs to be a blend of me and what my ideal customer is comfortable with

Will had a clear picture. He wanted a professional white-and-blue look, but he didn't want to lose the gold and the red.

![WillyT's brand guidelines](https://d2txn9w4uujjus.cloudfront.net/images/019514e0-fe0a-7a1b-8ec6-a585eaf24e4d/64ddcb03a75e17ab0240c2afb0a09eb647803891--960w.webp)

Two details had to stay: the red "record" dot over the "i" in WillyT, and the WT monogram from the blog he started in high school.

He also wanted his story and values on the page, in his own words: "Branding is who you are… in my case, who am I as a person? Because it's just me."

## After: A homepage that speaks to the advisor's fear and their ambition

We took Will's new brand guidelines, [added an interview](https://landingrabbit.com/documentation/landingrabbit-interview-on-page-topics), and LandingRabbit turned them into 70+ components and a homepage draft we edited together.

The [new hero text](https://landingrabbit.com/blog/saas-website-hero-text) is "From invisible expert to trusted authority without becoming a content creator."

![WillyT's new website](https://d2txn9w4uujjus.cloudfront.net/images/019514e0-fe0a-7a1b-8ec6-a585eaf24e4d/4a69783d3d65b7260b98ef399cc8f6da2e6551a3--960w.webp)

It speaks to the fear Will hears from advisors. They know their stuff, but being on camera feels uncomfortable. It is also his own story. According to Will, he was a selective mute as a child.

The proof on the page is real.

Clips with the advisors' names and firms.

And an FAQ that covers compliance, because that is the first question a small advisory firm will ask.

Will started with a brand that showed who he is. Now the page shows who he is and speaks to the people he wants to work with.

## Be like Will and build a website that fits your buyers

Bring your brand and the materials you already have. LandingRabbit turns them into a homepage that speaks to your buyers and sounds like you.

[Start your 14-day free trial](https://app.landingrabbit.com/signup)
[Book a FREE homepage workshop](https://landingrabbit.com/free-homepage-workshop)